M M 5 . I T

estote parati

UX Designer

with a Visual twist

User Experience

// My work is always data driven, but I never forget empathy, entertainment and emotional experience
// I analyse user flows and customer journeys, sketch wireframes and interactions.

User Interface

// I focus on user needs and business expectations to collect and define specifications and requirements
// I support and check the quality of tech development

Product Design

UX research

// I set the testing strategy and analyse KPIs and results to identify best improvement strategies
// I create interactive prototypes for user tests and organize focus groups, live user tests, design studio and design sprints

UX Design Lead

// As Design Manager I coordinate the design team, trace the high level strategy, collect needs and requirements from all the stakeholders; discuss and develop them with Product Owners in an Agile framework.

YOOX APP
YOOX web
Sistes_APP
LiuJo landing page

Portfolio
at a glance

Hellofood web
Transitions web
Stanley retail
Transitions retail

User
centered
design

A

user needs

The Basic Package

Use users’ needs as verbs (that is, goals and end states) instead of nouns that describe solutions

  • - Human-centered
  • - Broad
  • - Too generic
  • - Packed solutions

B

empathy

The Standard Package

Empathy allows to design with intent, introduce focus and clarity and challenge our assumptions

  • - User research
  • - Qualitative
  • - Real users
  • - Narrow tasks

C

good look

The Premium Package

Nice design is a tangible sign of care, attention, sensitivity and love for the product

  • - Style guide
  • - Interaction
  • - Less is more
  • - Helvetica

Le sang
d'un
poèt

play

I like
cinema

The owls are not what they seem.
// Mise en scene

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I like
sport

Exercises of style. Exercises of strength. Exercises of patience. Exercises of cruelty.
// Mise en place

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Consistency
Scientificity
Entertainment

I like
photo

Mirrors should reflect before sending an image.
// Mise en page

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I Like
poetry

He pierced me
with an arrow /
dipped
in enamoring herbs.
// Mise en abyme

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hard
skills

Just
say
hello

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